Innovations are important so that companies can remain competitive in a dynamic, rapidly changing market environment. Participants learn how the development of a new product works from conception to sales and decide which innovation projects to implement.
Story “Ray & Go”
As managers, the participants are responsible for the production and sale of a mobile projector for smartphones. The company has been running for some time and generating sales. However, there have recently been development and resource problems.
The player makes decisions from purchasing the raw material through production to marketing and sales. Personnel and finances have to be managed at all times.
The aim is to open up new sales channels and new innovative products and to stabilize the company and make it profitable.
The following topics are covered in the simulation:
- Characteristics of production and supply chain management
- Key figures in companies
- Financing of innovation projects
- Diversification of market segments