The digital transformation opens up opportunities for new business models and new digital sales markets. To take advantage of the opportunities, a new approach and a new digital mindset are necessary. In the business planning simulation, participants can test their knowledge and simulate the development of an online business in a protected space.
The player takes on the role of the manager of the fintech WALLIT. The company develops and operates an online APP to transparently track income and expenses and thus better control them.
In addition to developing the app, the manager’s tasks also include leading the team and developing the sales strategy, including online marketing and business model. To do this, he has to make decisions and bear their consequences and react flexibly to unforeseen changes.
The aim is to open up new markets and increase the number of subscriptions.
The following topics are covered in the simulation:
- Development of a business plan and forecast
- Analysis and target-actual comparison
- Understanding of financial and tax parameters in companies
- Basic knowledge of online business