Expanding a business into other countries comes with additional different challenges on top of running an organisation.
The player is manager of Vitafruct, a company that produces and sells freshly squeezed bio juice. The company is focusing on the domestic market and despite many competitors with similar products the market leader. Your goal is to expand the business to foreign market and deal with the additional challenges, like…
- calculating the cost of entering the market and local operating costs,
- creating a local price policy, and
- handling exchange rates.
In addition to manage production, sales, operative tasks and expansion of the business, you support the owners to determine the market value of the company. They are considering selling the company at the end of the simulation period.